"Storytelling Apes" primarily focuses on the narratives that have shaped the field of primatology. It highlights the stories of renowned primatologists like Jane Goodall, Dian Fossey, and Biruté Galdikas, and how their storytelling has made their scientific work more accessible and engaging to the public.

"Storytelling Apes" emphasizes the individuality of primates by showcasing how primatologists name their study subjects and observe their unique personalities and social dynamics. This approach helps to humanize the primates and underscores the ethical considerations and emotional connections involved in field research.

"Storytelling Apes" traces the evolution of primatology from its early days to the present, exploring how the field has adapted to changing scientific paradigms, technological advancements, and environmental challenges. This historical context helps readers understand the current state of primatology and the ongoing efforts to study and protect primate species.